The most transparent firearms price comparison platform on the internet.
We aggregate live pricing from FFL dealers across the country so you find the best deal on firearms, ammunition, optics, and accessories — in seconds. No tricks. No hidden costs. No pay-to-win bidding wars deciding what you see.
Built for the small dealer trying to compete with the big guys.
We started Gun Rack because we watched too many small, independent FFL dealers get priced out of visibility on existing aggregator sites — platforms charging hundreds of dollars per month, plus per-click fees on top, just for the privilege of showing up next to the national chains.
That's not a level playing field. That's a tax on small business.
Gun Rack flips that model. Predictable flat-rate tiers. Self-serve setup. Full visibility into your listings. And a community of buyers who actually care where their money goes.
"If you sell guns, ammo, or gear and you've got a feed, you should be able to compete without a marketing budget that rivals your inventory."
— The Gun Rack teamWhat makes Gun Rack different.
What you see is what you pay.
Flat monthly subscription. Zero per-click charges. Zero performance fees. Zero hidden costs. Your tier is your bill — every month, no surprises. We don't punish you for being successful by charging you more when buyers actually click your listings.
Try us at your own pace — four tiers to choose from.
We don't force you into a single take-it-or-leave-it price. Four subscription tiers means you start small, prove the value to your business, and scale up when you're ready. Cancel anytime — no annual lock-in, no early-termination penalties.
Full transparency — every listing you own.
Your dealer dashboard shows every single listing you have on the site — what's live, what's out of stock, what's hidden, and crucially, your unmatched UPCs: the products in your feed that aren't appearing because they don't match our catalog yet. You know exactly what buyers see and don't see. No black boxes.
Self-serve setup wizard — no emails required.
Pay for your subscription and you're inside the dashboard immediately. A 7-step onboarding wizard walks you through feed connection, field mapping, and a live test import showing you exactly what your listings will look like — before you commit. No emailing feed URLs to a support address and waiting 3 business days for someone to get back to you.
Everything in one place — for buyers and dealers.
Gun Rack isn't just a price list. It's a full ecosystem built for the firearms community.
Price History Charts
See every price change on a product across every dealer, going back months. Know when you're really getting a deal.
Total Delivered Cost
Real shipping costs factored into every listing. The cheapest sticker price isn't always the cheapest deal.
ATF & NFA Indicators
Compliance flags on every product — NFA items, restricted features, and state-specific shipping warnings displayed up front.
Per-State Shipping Flags
Real-time warnings if a product can't ship to your state. No more checkout-stage surprises.
FFL Locator
Find verified FFL transfer dealers near you with distance, ratings, and transfer fees right on the product page.
Price Drop Alerts
Set your target price on any product and get notified the second any dealer drops below it.
Heat Scores & Fire Badges
Community-driven hot deal indicators surface the genuine bargains — not just whichever dealer paid for placement.
Loadout Builder
Build complete firearms loadouts with live pricing for every component. See your true total build cost, swap items, share publicly.
Rebate Tracker
Active manufacturer rebates surfaced on every relevant product. Save more without hunting for them yourself.
Community Deals Feed
Real users posting real deals they spotted. Verified by votes, sortable by recency, fully searchable.
Dealer Reviews & Ratings
Rate dealers on Pricing Accuracy, Shipping Speed, and Customer Service. Public dispute resolution keeps everyone honest.
Firearms Bill Tracker
Pending state and federal firearms legislation tracked in real time. Stay informed on what affects your rights.
OpenSearch-Powered Search
Enterprise-grade search across our entire catalog. Find what you want by UPC, MPN, name, or natural language.
Forums & Builds Community
Active community discussions covering builds, deals, compliance, and reviews. The conversation around the catalog matters.
Invision Community.
20+ years of community-platform pedigree.
We didn't reinvent the wheel where it didn't need reinventing. Gun Rack runs on Invision Community Suite — the same battle-tested platform powering thousands of high-traffic communities worldwide, including major automotive, gaming, and enthusiast brands.
That means rock-solid security, mature account management, professional moderation tools, GDPR-compliant data handling, and an architecture that scales. We've layered our custom catalog, dealer management, and price comparison engines on top of a foundation that just plain works.
Your account, your data, and your purchase records are handled with the same care a Fortune 500 community would expect.
Ready to list your inventory — or just browse the best deals?
Whether you're a dealer ready to compete or a buyer hunting your next gun, Gun Rack is built for you.
Questions? Contact us · Join the discussion