Put your brand in front of buyers who came here to spend.
Gun Rack Deals is a high-intent firearms marketplace — every visitor is here because they're researching, comparing, or about to buy. Reach an audience that's already shopping, not just scrolling.
Niche traffic. High intent. Real engagement.
Mass-market ad networks burn your budget on impressions to people who'll never click. Gun Rack delivers something different: a focused community of firearms enthusiasts, dealers, builders, and buyers who are already on the page looking at what you sell.
Pre-qualified audience
Every visitor on Gun Rack is here for firearms, ammunition, optics, or accessories. No re-targeting tricks. No interest-graph guesswork. They came to shop.
Flat-rate pricing
Pay one monthly fee for the ad spot — no per-click charges, no impression caps that surprise-bill you at month end. What you see is what you pay.
Self-serve checkout
Pick your spot, upload your creative, and pay — your ad goes live after a quick admin review. No back-and-forth emails. No sales-rep waiting game.
Impression & click tracking
Every campaign comes with built-in impression and click tracking. Know what's working and what isn't — see the data right in your account.
Eleven premium locations across the site.
Every spot below is a defined ad zone managed through our platform. Each location has different visibility, pricing, and recommended creative dimensions.
Global Header
Your banner above the header on every single page of the site. Highest impression volume — every visitor sees it. Best for brand awareness campaigns.
Global Sidebar
Persistent sidebar position across the entire suite. Always visible alongside content — forums, product pages, articles, profiles, you name it.
Board Index Sidebar
Sidebar position specifically on the forum index — the first stop for community-focused visitors browsing discussions and deals.
Between Topics
Inline placement between topics in any forum listing. Configurable interval (every N rows). Native blend keeps it relevant without being intrusive.
Between Posts
Inline placement between posts when reading a thread. High dwell-time inventory — readers are actively engaged with content when they see your ad.
After First Topic
Single high-visibility slot right after the first topic in any forum listing. Catches every visitor scrolling into a forum.
After First Post
Premium slot below the opening post of every discussion thread. Visitors who clicked into a topic are highly engaged readers.
Product Page Sidebar
Sidebar position on every catalog product comparison page. Your ad appears alongside live pricing — perfect for complementary products and accessories.
Global Footer
Banner above the footer on every page. Reaches users who scrolled the full length of any page — a high-completion indicator of engaged readers.
Email Newsletter Ads
Ad placement inside transactional emails — topic replies, notifications, digest emails. Inbox visibility your competitors can't buy on most networks.
Custom Location
Want a placement that doesn't fit the standard slots? We can define a custom location anywhere on the site — homepage hero, dealer directory header, category landing pages, anywhere. Contact us to discuss.
Four steps from sign-up to live ad.
Pick your spot
Browse the ad packages in our store, pick the location(s) and duration that fit your campaign.
Check out
Pay securely via Stripe through IPS Commerce. Subscriptions and one-time purchases both supported.
Upload your creative
Upload your banner image (or paste HTML for rich ads), set start/end dates, link to your target URL.
Goes live after review
Admin verifies the creative meets our content guidelines (usually within 24 hours), then your ad is live.
What to send us.
Standard IAB sizes accepted across all locations. Both static images and HTML/JavaScript ad tags are supported.
Accepted formats
JPG, PNG, GIF (including animated), WebP. HTML ad tags accepted for programmatic creative.
Mobile creative
You can optionally upload smaller variants of any ad — they'll auto-serve on tablet and phone viewports. If no mobile version is supplied, your desktop creative scales responsively.
What we accept — and what we don't.
- Firearms, optics, ammunition, parts, and accessories
- Holsters, safes, range gear, cleaning products
- FFL transfer services and dealer promotions
- Training courses, ranges, gunsmithing services
- Outdoor, hunting, and 2A-adjacent brands
- Industry publications and media
- Anything illegal under federal or state law
- Misleading "you've won" / fake-alert style creative
- Adult content or graphic violence
- Direct competitors to Gun Rack Deals
- Auto-playing audio or interstitial pop-ups
- Cryptocurrency, gambling, or get-rich-quick offers
Common questions.
How long does it take for my ad to go live?
Usually within 24 hours of upload. Every creative is reviewed by admin to make sure it meets our content standards. You'll get an email the moment it's approved.
Can I run different ads on desktop vs mobile?
Yes. You can upload a primary creative and optional mobile variants. The platform automatically serves the correct version based on viewport size.
How does targeting work?
Currently we offer location-based targeting (which page zones you appear on) and time-based scheduling (start/end dates, days of week). User-group targeting is also supported — you can limit ad visibility to specific member groups if needed.
What if my ad doesn't perform well?
You can swap creative at any time during your campaign at no extra cost. We also provide impression and click data so you can iterate on what's working.
Do you offer exclusive placement?
Yes. Premium locations can be purchased as exclusive — meaning your ad is the only one rotating in that slot for the duration of your buy. Contact us for exclusive package pricing.
Can I track conversions, not just clicks?
Use UTM parameters on your destination URLs to track conversions in your own analytics platform (Google Analytics, etc.). Our system tracks impressions and clicks at the ad level.
What's the minimum commitment?
Most placements start at a 30-day minimum. Some inventory is available weekly. Annual commitments come with significant discounts — contact us for rate cards.
Do you have a media kit?
Yes — for detailed audience demographics, traffic numbers, and rate cards, contact us and we'll send the current media kit PDF.
Ready to get in front of buyers who came to buy?
Browse available ad packages in our store, or contact us for a custom proposal.
Questions? Email advertising@gunrack.deals